The establishment of the Convention for the Safeguarding of the Intangible Cultural Heritage (ICH) in 2003 marked a profound shift in the custodial objectives of UNESCO as an organisation and the mechanisms it utilises preserve global culture. Since the introduction of the Convention Concerning the Protection of the World Cultural and Natural Heritage (WCH) in 1972, Unesco policy had, to that point, been driven and dominated by a single, concise, and ultimately incomplete mandate; namely, the evaluation and preservation of material structures.