Nowadays, it seems to be everywhere – the urban environment that feels smooth, polished and perfect. All buildings seem either new or renovated, and are generally in an excellent condition. Its public spaces are well-designed, well-maintained, clean and safe, if you conform to the rules. All spaces seem to be scripted according to the dominant norms and the needs of capital, and are populated by a socially, culturally and aesthetically homogenous crowd. New technologies offer seamless, on-demand services for almost everything.
People scatter heaps of data to the wind, knowingly and unknowingly, but only a few outside of tech institutions truly understand how data is being used and the simulations that it feeds. Mainly because ‘Computer Simulation’ is a tricky concept, perceived as one of two: either a practical engineering tool such as wind simulators and economic models; or as a copying tool, an agent of digital fakeness – special effects in movies, Google’s Earth and the blue-skyed images made to sell apartments before they are built.