Why we Publish (books on Biennials)*

Why we Publish (books on Biennials)*

*Paraphrasing Why I Write by George Orwell in 1946.

“Hundreds of thousands get made,
blood, sweat and editorial tears go into them,
yet barely a whimper is told about their relative merits.”
Brendan Cormier about Venice Biennale Books

Making books is not an exact science. There are several factors determining whether a publishing venture will have a happy ending. First you need a topic that appears timely and interesting, then you need a potential audience for the publication. After this, there is the question of the material and human resources needed for its completion.

In the case of books for bi(tri)ennials, most of the factors mentioned above are already in place: courtesy of the curator you certainly have a topic, you also have several audiences ranging from the visitors to the event to people interested in the topic and, gaining weight more recently, you have the audiences conjured up by the PR offices taking care of exhibitors’ communication strategy.

There is also the question of funding, which in most of the case relies on public sector cultural agencies or private companies that support culture.1 And there is also the institutions’ interest in seeing a tangible outcome from their participation in events that are both cultural tours de force and dynamic agents for new research, because biennials have demonstrated that disciplinary knowledge is no longer produced only within academia.2 Following the agenda of placing the host city/region on the map of contemporary cultural production, the events themselves trigger site-specific knowledge and open up new research topics related to contexts that would otherwise not be possible to come out solely from the walls of Academia.

As we can see, the inexact science of making books has all the ingredients for success in the case of books for biennials. So why are they so rarely referred to during and after those events? How is it possible that after years of research, countless nights of editing, and printing rushes, not to mention distribution adventures, there is relatively little reverberation from the material produced and printed as a book?

Performance killed the critical-thinking star

In ‘The Biennale Syndrome’, Carolyn-Christov Bakargiev notes that the accelerated growth of biennial events since the early 1990s parallels the rise of the Internet. With respect to architecture, the biennials are becoming the ultimate vehicle of communication at a time when communication is the ultimate objective of consumer culture.3 To the interest in documenting the exhibited installation or pavilion, we must add the visitors’ selfies testifying to their attendance at the event. Paired with this selfie culture, or maybe fueled by it, there is the increase in performative actions accompanying installations. Performativity then seems like the right strategy to attract attention at a time of excessive communication. If performance and immediacy are the contemporary methods for communicating knowledge, it is not strange that books go largely unnoticed, except for the brief raising of a toast to celebrate their launch.

For instance, in the recent Bed-In conversations, Beatriz Colomina, professor and architectural historian, explored the role of the bed in the architecture of the digital age, and the rise of new ways of working in relation to the bed and sleeping habits of young professionals working in different parts of the world. Responding to the theme WORK, BODY, LEISURE posed by the Dutch Pavilion at the Venice Architecture Biennale 2018, curated by Marina Otero Verzier, Colomina re-enacted the performance by Yoko Ono and John Lennon in the big white bed of room 902 at the Amsterdam Hilton in 1969. Afterward, Colomina’s bed-in performance was also hosted by the Serpentine Gallery for the Work Marathon event. Both the topic and the format had been previously addressed by Andreas Rumpfhuber4 and Gonzalo Herrero Delicado5 respectively. But the combination of being performed by a reputable academic at a prestigious event and then broadcast in real-time via social media and online magazines, has given Colomina’s re-enactment far more resonance than its predecessors. The performative effect is so strong that even people who didn’t visit the Biennale have internalized the images of the Bed-In at the Dutch Pavilion, as in the case of cartoonist Klaus (@klaustoon) who included the Bed-In re-enactment in two of his most recent cartoons.

While we are yet to know the contents of the Bed-in conversations, we are fed the images of reputable critics in pyjamas. Here we have the setup, but the content is still missing. Or is the medium itself the only message? Will performance “kill the critical-thinking star”?

How much does your tote bag weigh, Mr. Biennial Visitor?

According to the Biennial Foundation directory, there are 236 biennials dealing with art and architecture globally.6 These exhibitions have blossomed all over the world, some of them lasting for only short periods while others keep going. Looking at the Venice Biennale, we see that in 2016 there were 63 national participators and 20 ‘collateral events’.7 We didn’t manage to find a database on publications from biennials, but even a conservative estimate gives us an idea of the potential of book production related to these events.8

Historically, nearly every Biennale pavilion has published a catalogue to accompany its exhibition in an attempt to escape the ephemerality of the event and to extend its lifespan to the research and topics initiated by the curator. In fact, the first Venice Architecture Biennale catalog was actually published in five different versions.9 We should remember that until 2014, when then curator Rem Koolhaas proposed opening in June rather than August, the Venice Architecture Biennale used to last three months and within this short time frame the ambition of curators and curatorial teams was to produce something long-lasting, and the catalogue was the repository of their work and statements. In response to the current context, catalogue production for the past three editions of the Venice Architecture Biennale have remained the same in quantity (often one publication per pavilion), but the format and motivations seem to have evolved. With a longer time frame and an abundance of digital archives (websites, blogs, reviews, and so forth) to preserve a photographic record of the exhibitions in each pavilion, the ‘catalogue’ has evolved into a ‘book’ or ‘reader’.10

Nowadays, instead of providing a recap of the exhibitions, biennial books are more focused on the theoretical background of the curators and their statements, something easy to understand as there are certain ideas that can’t displayed in the form of performances or architectural objects such as plans, models, and interventions, and that require the written format to be elaborated. Perhaps that’s the reason behind some recent and remarkable examples of biennial books that have been produced in the context of the exhibition but simultaneously act as stand-alone publications. They make sense as perfect companions to the pavilion contents but also make sense even if you didn’t have the opportunity of visiting the biennial and know nothing about the contents on display in the pavilion. A random tally of examples would include:

In 2014, the Biennale Interieur in Kortrijk, Belgium, awarded the curatorial commission to Space Caviar, and they responded with the project ‘SQM: The Home Does Not Exist’. Part of the outcomes of the Biennale is the resulting book SQM: The Quantified Home, edited by Joseph Grima, Andrea Bagnato and Tamar Shafrir. The various texts explore an extended notion of the home and offer new narratives of post-domesticity. Starting from radical domesticities, the book explores all the different ways in which the contemporary idea of the home is far removed from the set of programs, spaces, and relations commonly addressed by architecture. Both a real estate asset and a dematerialized commodity, in Western societies the home nowadays represents the ultimate realization of the neoliberal ideal of making everyone an entrepreneur.11

National agendas in main biennial events often produce exceptional outcomes, like Between East and West: A Gulf edited by Muneerah AlRabe for Kuwait’s Pavilion at the Venice Biennale 2016, which reveals a new dimension of a highly contested body of water, and the strategic potential of islands to reconcile the eastern Iranian shoreline with its western Saudi Arabian counterpart.12 Another example would be Stadium, edited by Alejandra Celedón and Stephannie Fe for the Chilean Pavilion at the Venice Biennale 2018, capturing the story of a particular event held in the National Stadium in Santiago in 1979: in Operación Sitio (a public housing program) 40,000 families filled the stadium to sign documents that transformed them into proprietors —a public celebration of private property but also a means of facilitating citizen control, an ode to privatization held in one of Santiago’s most remarkable public structures.13

Another stand-alone example is the book Island,14 which accompanied the British Pavilion’s exhibition of the same name at the Venice Architecture Biennale 2018. Edited by the exhibition’s curators, Caruso St John and artist Marcus Taylor, the book is a wonderful compendium of literature, poetry, and music, revolving around the curators’ exploration of the island as a place of refuge and exile. Navigating its pages, the reader finds poems by poet and musician Kate Tempest along with texts by William Shakespeare, in a provocative confrontation of narratives.

A World of Fragile Parts is an example of a biennial book that is related not to any pavilion or nation state, but to a curatorial concept. This small catalogue edited by Brendan Cormier and Danielle Thom for the Applied Arts Pavilion at the Venice Biennale 2016, addresses the question of copies in museums both as means of preservation and as a way of transmitting and perpetuating material culture. It poses questions of the rights of reproduction and of open access to museums and their collections as cultural commons. A World of Fragile Parts made us think that if copies are the future of preservation in a volatile world, then reproduction would open the possibility for a critical analysis on the use of copies as a way to restore cultural artifacts plundered by colonialism, which helped some Western museums establish their collections.15

For the recent 4th Istanbul Design Biennial, A School of Schools,16 the curatorial team of Jan Boelen, Nadine Botha and Vera Sacchetti, presented their curatorial motivations, inspirations, and research in the form of a reader.17 A very handy book, light in weight but heavy on ideas, which instead of presenting the exhibited projects, includes some guest contributions in different and complementary formats, including visual essays, provocations, critical essays and interviews. The contents challenge the bureaucratization of design education and explore the instrumental uses of creativity for the production of culture.

Then we have the unsolicited editorial productions that occur spontaneously in tandem with official events, and conceptually surpass them. One example would be Detroit Resists which “occupied” the U.S. Pavilion at the 2016 Venice Biennale using augmented reality. The intervention added a new narrative to the official theme of The Architectural Imagination, highlighting the fact that the “mass dispossession of Detroit’s predominantly African-American residents by the mobilization of their homes in austerity urbanism does not exemplify the power of architecture”.18

If events are the new magazines, where does that leave the book?19

Giovanna Borasi shared her concerns about what a biennial book is and how it complements the exhibitions, when she wrote: “Is a biennale-book on, about, of or for architecture? This question challenges what an architecture exhibition [book] is for, what its content and the modality adopted to construct its public are, as well as, ultimately, what its scope is.”20 In his essay Why I Write, George Orwell states that “putting aside the need to earn a living, I think there are four great motives for writing, at any rate for writing prose”. These four motives are sheer egoism, aesthetic enthusiasm, historical impulse, and political purpose. Time has passed since 1946 when this essay was first published, but it seems that his four reasons for writing can still be applied to almost every biennial book: the sheer egoism of the curator’s desire to seem clever, to be talked about, to be remembered after the end of the event; the aesthetic enthusiasm to make an outstanding contribution and find original ways to communicate the event’s narrative, and possibly win an award; the historical impulse to seize the spirit of the moment, the essence of the pavilion theme, or to lay the foundations for the next buzz topic on the architectural scene; and the political purpose to steer the focus of the discipline discourse in a certain direction, promoting the agenda of the patron, be that an academic, government or corporate institution.

But are these enough reasons to keep publishing biennial books? At a time when, as we have seen, the performative effect is the stronger output of biennials and similar events, what price the plethora of printed matter that it seems nobody reads, or at least few admits to reading, that ends up as just one more item on your bookshelf? Is it worth it?

We argue that it’s worth keeping on making biennial books and that we have to face a challenge on two fronts: a challenge for the curators, editors, and cultural agents who produce the books; and a challenge for all of us, bookmakers and the readers who collect them, arguably not just as souvenirs. We’re also responsible for their biennial-afterlife.

Here is our proposal: to start building an open database of books from all architecture and design biennials, something similar to ASAC Dati.21 But truly functional, and open to receive and allow consultation of collections in electronic format from all established biennials and those to come. Let every event, festival, promoter, curator, and attendee preserve their physical volumes but allow electronic copies to act as the means of future preservation and consultation.

The biennial will end, the performances hopefully preserved as YouTube videos, the plans and models returned to the architects’ studios or packed in boxes until a curator asks for them again, online magazines and blogs will have evaporated once sponsorship is gone, PR offices will be busy promoting the next hype. But the book, containing all the intellectual effort, will be able to be read years after the event. It will bring a sense of the cultural, social and political concerns of those years and will be discovered and possibly read by people who didn’t expect to witness a seminal part of such events, and their impact on the evolution of architectural discourse.

  1. The source of private sponsorship money is sometimes dubious/contested. Citing ‘environmental crimes’, the Belgian architecture studio ROTOR called for a boycott of the Chicago Architecture Biennial as long as it continued to be funded by British Petroleum. Nicholas Korodi and Joanna Kloppenburg (Adjustments Agency) voiced the same ethical concerns in a statement in the latest edition of the Biennial. See www.compli.city
  2. Léa-Catherine Szacka, Exhibiting the Postmodern. The 1980 Venice Architecture Biennale. Venice: Masilio 2017.
  3. Carolyn-Christov Bakargiev, ‘The Biennale Syndrome’. Janus 22, 2007. https://1995-2015.undo.net/it/magazines/1201013037 Retrieved on October 15, 2018
  4. In 2009 the magazine mu·dot published their issue #2, ‘The Glamour Issue’, including Andreas Rumpfhuber’s essay ‘The Working Glamour. John Lennon, Yoko Ono: Bed-In Amsterdam and Montreal, 1969’. Rumpfhuber’s research has been cited in and complemented in the book Into the Great Wide Open, dpr-barcelona, 2017
  5. Boudoir Conversations. http://conversations.aaschool.ac.uk/boudoir-conversations/
  6. Directory of biennials. The Biennial Foundation http://www.biennialfoundation.org/home/biennial-map/
  7. https://www.labiennale.org/en/architecture/2016
  8. LeftMatrix, a site managed by Bob Schweitzer has an occasional list of catalogues from major art biennials, updated up to 2007 http://www.leftmatrix.com/biennialcats.html
  9. Ibid., 3
  10. e-flux architecture has set up a series of collaborations with biennials and national pavilions which are accessible online and at some point end up being published in book format: https://www.e-flux.com/architecture/
  11. Josep Grima, ‘Home is the Answer, but What is the Question?’. SQM: The Quantified Home. Lars Müller Publishers, 2014.
  12. Muneerah AlRabe (ed.), Between East and West: A Gulf. National Council for Arts and Letters – Kuwait, 2016.
  13. Alejandra Celedón and Stephannie Fell (eds.), STADIUM. A Building That Renders the Image of a City. Park Books, 2018.
  14. Caruso St John and Marcus Taylor, Island, The Store X The Spaces, 2018.
  15. Rafia Zakaira. Provenance and plunder: What museums won’t tell us. Aljazeera, Opinion.goo.gl/x3iXTi. Retrieved on October 18, 2018. The work of Morehshin Allahyari moves in this direction, using 3D printed copies as a mean for a decolonizing and feminist practice. http://www.morehshin.com
  16. The 4th Istanbul Design Biennial, A School of Schools, 24th September to 4th November 2018.
  17. Jan Boelen, Nadine Botha, Vera Sacchetti, Design as Learning: A School of Schools Reader. Valiz 2018
  18. Detroit Resists https://detroitresists.org
  19. “PicNic 2.0, or, Events are the New Magazines” Bruce Sterling, WIRED
  20. Giovanna Borasi, ‘For Architecture’ in Roberto Gigliotti, ed. Displayed Spaces: New Means of Architecture Presentation Through Exhibitions. Spector Books, 32.
  21. ASAC – Archivio Storico delle Arti Contemporanee is a unified database for the management of all the information relating to the collections conserved by the Historical Archives of Contemporary Arts of La Biennale di Venezia Foundation from 1895 to the present day. http://asac.labiennale.org/it/ Retrieved on October 20, 2018.

Work! A curator’s plea to the audience