Thursday 14, Friday 15 and Saturday 16 April, 9:30-11:00 am, Studio Zeta Milano, Via Friuli 26, Milan. Free admission (limited capacity). Start the day with coffee, croissants and quality conversation on design!

Premsela, the Netherlands Institute for Design and Fashion, and the Design Academy Eindhoven present The Milan Breakfasts, taking place during the Salone Internazionale del Mobile in Milan. We invite everyone to join us at 9:30 am on Thursday 14, Friday 15 and Saturday 16 April for free coffee, croissants and quality conversations on design. International design professionals and educators will talk with each other and the audience about three urgent issues: consumer trust, open design and designing for social change. Before all the galleries open and the frenzy of the Salone takes hold of Milan, start the day with breakfast and food for thought.

Thursday 14 April: Trust This Breakfast
Premsela and Scott Burnham have been investigating the problem of consumers’ waning trust in the products and services they use since 2009 in the Trust Design project. So far, the design world has not succeeded in finding satisfactory solutions. We’ll talk with Burnham, Lilet Breddels of Volume magazine, and the designers Gijs Bakker and Alberto Meda on how design can win back the public’s trust.

Friday 15 April: Open Design
Don’t ask what design can do for you – ask what you can do for design! More than four decades after John Kennedy’s original exhortation, the masses have all the tools, information and production methods to become designers themselves. But is it really true that anyone can be a designer? We’ll talk to professor Paul Atkinson and the designers Yves Béhar, Martí Guixé and Joost Grootens about open design.

Saturday 16 April: Design Matters!
Green design, cradle to cradle and sustainability are gaining ground in the design world. Responsible design is quickly becoming a matter of course. But what about the other pressing issues 90 per cent of the world population is dealing with today? Real design for real needs is a matter of urgency. We’ll talk about designing for social change with guests including Premsela director Els van der Plas, Maria Teresa Leal of the design cooperative Coopa-Roca, designer Jan Boelen, Cheick Diallo and Ilse Crawford (TBC).